by Dr. Garrett Whitmore | Apr 14, 2025 | Uncategorized
From the Desk of Highland Optisupply Straight Talk on Tariffs As a wholesale supplier deeply embedded in the optical industry, and as fellow business owners ourselves, we know that moments like these — when international trade policies shift — can stir...
by Dr. Garrett Whitmore | Apr 9, 2025 | Uncategorized
In-office edging isn’t just a technical decision—it’s a smart financial move. By bringing the finishing process in-house, optometry practices can dramatically improve their bottom line, gain more control over quality and speed, and reduce reliance on...
by Dr. Garrett Whitmore | Apr 9, 2025 | Uncategorized
Abstract This white paper examines how optometry practice owners can achieve greater profitability by empowering their managers and staff in line with the Service-Profit Chain model. We explore how a clear vision, structured processes, manager/staff development, and...
by Dr. Garrett Whitmore | Apr 9, 2025 | Uncategorized
Introduction: The Myth of Brand Recognition in Optical Sales Many optometrists believe that their patients recognize and specifically request premium lens brands like Varilux, Crizal, Shamir, Zeiss, and other branded products. While these names may be familiar...
by Dr. Garrett Whitmore | Apr 8, 2025 | Uncategorized
Executive Summary Independent optometry practices thrive on autonomy, efficient cost management, and maximizing revenue. Although certain buying groups market themselves as networks designed to provide operational support and cost savings, a closer examination...
