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The Secret to Growing Your Practice: Why You Can’t Be the Doctor and the Manager

The Secret to Growing Your Practice: Why You Can’t Be the Doctor and the Manager

by Dr. Garrett Whitmore | Jun 2, 2025 | Uncategorized

Introduction: As your practice grows, you quickly learn that being both the doctor and the manager simply isn’t sustainable. While you may be passionate about providing excellent patient care, trying to juggle clinical responsibilities with managerial duties will...
Tariffs and Truth: What Eye Care Providers Need to Know

Tariffs and Truth: What Eye Care Providers Need to Know

by Dr. Garrett Whitmore | Apr 14, 2025 | Uncategorized

From the Desk of Highland Optisupply  Straight Talk on Tariffs  As a wholesale supplier deeply embedded in the optical industry, and as fellow business owners ourselves, we know that moments like these — when international trade policies shift — can stir...
Maximizing Profit: The Financial Power of In-House Edging for Optometry Practices

Maximizing Profit: The Financial Power of In-House Edging for Optometry Practices

by Dr. Garrett Whitmore | Apr 9, 2025 | Uncategorized

In-office edging isn’t just a technical decision—it’s a smart financial move. By bringing the finishing process in-house, optometry practices can dramatically improve their bottom line, gain more control over quality and speed, and reduce reliance on...
Empowering Your Optometry Practice: A Service-Profit Chain Approach to Success

Empowering Your Optometry Practice: A Service-Profit Chain Approach to Success

by Dr. Garrett Whitmore | Apr 9, 2025 | Uncategorized

Abstract This white paper examines how optometry practice owners can achieve greater profitability by empowering their managers and staff in line with the Service-Profit Chain model. We explore how a clear vision, structured processes, manager/staff development, and...
White Paper: Patients Rarely Ask for Specific Optical Product Brands

White Paper: Patients Rarely Ask for Specific Optical Product Brands

by Dr. Garrett Whitmore | Apr 9, 2025 | Uncategorized

Introduction: The Myth of Brand Recognition in Optical Sales  Many optometrists believe that their patients recognize and specifically request premium lens brands like Varilux, Crizal, Shamir, Zeiss, and other branded products. While these names may be familiar...
The Hidden Costs of Membership: An Analysis of Buying Groups That Scrape Percent Gross Revenue

The Hidden Costs of Membership: An Analysis of Buying Groups That Scrape Percent Gross Revenue

by Dr. Garrett Whitmore | Apr 8, 2025 | Uncategorized

Executive Summary  Independent optometry practices thrive on autonomy, efficient cost management, and maximizing revenue. Although certain buying groups market themselves as networks designed to provide operational support and cost savings, a closer examination...
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Recent Posts

  • The Secret to Growing Your Practice: Why You Can’t Be the Doctor and the Manager
  • Tariffs and Truth: What Eye Care Providers Need to Know
  • Maximizing Profit: The Financial Power of In-House Edging for Optometry Practices
  • Empowering Your Optometry Practice: A Service-Profit Chain Approach to Success
  • White Paper: Patients Rarely Ask for Specific Optical Product Brands

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